{"id":486,"date":"2016-01-08T09:40:39","date_gmt":"2016-01-08T08:40:39","guid":{"rendered":"http:\/\/zahaczeni.net\/siwypikeblog\/?p=486"},"modified":"2016-01-08T15:19:29","modified_gmt":"2016-01-08T14:19:29","slug":"486","status":"publish","type":"post","link":"http:\/\/zahaczeni.net\/siwypikeblog\/2016\/01\/08\/486\/","title":{"rendered":"Simms \u2013 Not for polish anglers"},"content":{"rendered":"

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Klikni\u0119cie myszki na ikon\u0119 poczty e-mail i mym oczom ukaza\u0142a si\u0119 nowa wiadomo\u015b\u0107 od Simmsa przedstawiaj\u0105ca kilka nowo\u015bci.<\/p>\n

W trakcie przegl\u0105dania katalogu produkt\u00f3w w mej g\u0142owie zrodzi\u0142a si\u0119 my\u015bl, idea, by spr\u00f3bowa\u0107 sci\u0105gn\u0105\u0107 Simmsa do Polski. Wykona\u0142em szybki telefon do brata (speca od marketingu i sprzeda\u017cy). Przedstawi\u0142em sytuacje na rynku, potrzeby w\u0119dkarzy, plan dzia\u0142ania, om\u00f3wili\u015bmy zagadnienia z dziedziny marketingu\u00a0 oraz przedstawi\u0142em ludzi \u2013 a konkretnie przyjaci\u00f3\u0142 i koleg\u00f3w z kt\u00f3rymi mogliby\u015bmy zrealizowa\u0107 ten pomys\u0142. Po d\u0142u\u017cszej rozmowie brat zgodzi\u0142 si\u0119 na taka inwestycj\u0119 po czym przyst\u0105pi\u0142 do analizy rynku oraz badania firmy Simms. Po kilku dniach podj\u0119li\u015bmy decyzj\u0119 o wys\u0142aniu zapytania do Prezesa firmy Simms dotycz\u0105cej ch\u0119ci wsp\u00f3\u0142pracy. Zale\u017ca\u0142o nam by ewentualnie wej\u015b\u0107 na rynek na pocz\u0105tku Nowego Roku 2016. Po kilku poprawkach i przet\u0142umaczeniu listu wys\u0142ali\u015bmy go do Prezesa Simmsa.<\/p>\n

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To whom it may concern,<\/p>\n

For many years we have been watching SIMMS introduce innovative solutions and technology into the world of fishing, creating gear and accessories for the most demanding anglers. Having the opportunity of utilizing your products, we have appreciated their quality, usability and durability on number of occassions.<\/p>\n

Judging upon the history of SIMMS as a brand, we are more than certain that where the company is right now derives straight from devotion and experience of a group of professionals who are more than passionate about every moment they spend fishing.<\/p>\n

Please allow me to explain the reason for directing this email to you. We are also a group of enthusiastic, passionate anglers. Poland’s population is around 38 million, 2 million of which are anglers with different levels of engagement and experience. This number keeps growing.<\/p>\n

Since the fall of communism over 20 years ago there has been a significant development in all aspects of business and life in Poland, accompanied by the urge to learn from the best. Many new companies are being pioneered to our market, they introduce new solutions, products and know-how, thus resulting in making the customer more aware and raise their urge to develop and be the best. This is what fishing looks like nowadays, it is a world in which beginners, enthusiasts and professionals can be found. Sooner or later every one of those people face the very same problem, that is lack of adequate offer of products which can satisfy their needs on our domestic market. Those people very often need to supply outside of Poland, which is both time-consuming and very problematic.<\/p>\n

SIMMS products are well-recognized, but at the same time hard to acquire in Europe, and almost impossible to acquire in Poland. Therefore, since demand for your products is high, we would like to introduce them to our market.<\/p>\n

What distinguishes SIMMS products from what other brands offer is comfort, fit, extremely high quality with exceptional stress on details, but, first and foremost, practical usability. This makes up for the significant factors important to us, anglers, which have direct influence on the success of any fishing trip, especially in extreme outdoor and weather conditions.<\/p>\n

Facing mediocrity in products for anglers on daily basis, we would like to introduce the notion of highest quality to our market. Having many years of experience in marketing and sales of premium- class products, we are aware of how important it is to listen to the customers’ needs and thus provide them with products which satisfy their demand. Moreover, we are characterized by our devotion and passion for angling, along with photography of animals. Hundreds of hours spent over the last years waiting for that one perfect moment, no matter what the weather is, have taught us about the importance of being dressed right and having the right gear which make up for the successful outcome.<\/p>\n

As a group of experts we specialize in many areas, but what connects us is professionalism, passion and friendship. This drives our thoughts, discussions and ideas to implement and execute. Our marketing and sales specialists have great experience and knowledge of both our domestic and US market. They would be responsible for establishing the directions and ways to advertise SIMMS products, starting with their promotion, to placing SIMMS products in public space.<\/p>\n

It is a well-known fact that angling has many forms, depending on the method, ways and techniques of fishing as well as targeted fish species and places of their inhabitance.<\/p>\n

Having the above in mind, our marketing department would focus on preparing various marketing campaigns, depending on the target group and marketing channels.<\/p>\n

We would like to divide those actions into two groups:<\/p>\n

-off-line actions:<\/p>\n